Why I #LuvSoFab & Want to Attend #SoFabCon with #Cbias

Once upon a time… wait this isn’t a fairy tale. There was a time when I was so broken-hearted and love wasn’t much of a friend of mine… oops, not an Aerosmith song either. This is simply a story based on true events. Although names have been changed to protect their privacy – oh who am I kidding, it’s all about me (well, almost)! 

Back in the day, I entered a few blog giveaways, won some cool stuff then decided I wanted to do that – I wanted to provide giveaways to other people. First, I started a blog, Lovely Rita & Her Reality…, on the Weebly platform. I really wasn’t sure what the heck I was doing, it was too all over the place. I got lost, bored and it whittled off. Then I missed it shortly after 2011 began. I wanted somewhat of a plan before beginning my journey a second time. I migrated over to the self-hosted WordPress platform (boy, I’m sure glad I did that). I went with "Going Bananas Over My Monkeys" for a brief period of time.

Mom With a Dot Com began in August 2011. My domain name was the hardest to come up with but when "MomWitha.Com" came into my head, I thought it was brilliant. Don’t get me wrong, I still love it, I just came to realize "Mom With a Dot Com" is a fairly long name. I launched with a "31 Days of Giveaways" event – that was crazy. I’m not sure what I was thinking. At that time, I was working a full-time job and committed myself to posting a giveaway a day for a whole month. If you’re a blogger, you know that is slightly insane in the brain. 

As time went on, I was still doing my thing and certain aspects of my blog improved. I decided to stay home with my kids rather than working full-time; therefore, I had more time on my hands. Then I got wind of some phenomenon called Social Fabric. At first, all I really knew was that they assign you to shop, reimburse you and you get paid. So I applied. I got denied. After getting denied, I learned that Ted Rubin was somewhere in the mix of this place. I have followed him (not literally) for quite some time on social media. I knew what he was about and, if he was involved, it had to be good. 

It was research time. I read up on Collective Bias and Social Fabric. Many bloggers I knew were a part of their community. I was able to get some insights on what they were really about and exactly what they were looking for. I learned that one of their big things was high quality, large photographs. At this point, I had small photos – one to the left of the text and the next to the right. Apparently, I was doing that all wrong. Plus, they wanted content – not just a site full of giveaways. Those were my stepping stones.

Mom With a Dot Com, 2013 | Cool, Calm & Collected

Months went by. I went through two re-designs before finding something I was happy with. I’m still fiddling with it here and there but, for the most part, I’m content. In August 2012, I traveled to New York for a conference. I met some amazing bloggers while I was there and connected with some brands. All three of my kids turned another year older. Over time, my blog was starting to come together. That’s when I decided it was time. I had been working on my list and I was ready to fill out another Social Fabric application. I filled it out, submitted and held my breath (again, not literally).

Then I got this email. It started off with, "Thank you so much for submitting your story for your Social Fabric® application." It ended with, "Thank you again, and just a note to be watching for your welcome email…" WAIT – WHAT? My WELCOME email? It still didn’t hit me. Now that I look back, I realize I was in but it didn’t say YOU ARE IN. So I waited. Then it came. THE EMAIL. "Hello Rita, Welcome to Collective Bias®’ Social Fabric® Community :)" 

Well hello Collective Bias, hello Social Fabric Community! I’ve been waiting for this, now let me show you what I got. The email told me to only join 3-4 groups within my first couple of weeks – I joined at least 15. Shhh… our secret. It was perfect how it all worked out. While I was in NYC, I won a pretty slick camera from a brand I visited during the conference. I got it just a couple days after I scored my first Shoppertunity with Social Fabric. The universe knew exactly what it was doing. I’m glad it had a plan. 

To make a long story short – ha, just kidding. I know I’m rambling but I have more to say. In all honesty, I feel that my desire to be a part of the Social Fabric Community, helped mold who I am as a blogger today. Since being accepted, so much has changed for me and my blog. My photos are much better (even though I’m still learning my fancy camera). I’m focusing more on content rather than giveaways. Even if I have a review, I try to put a hefty spin to it. My blog has an entirely new and more professional look. I have been blessed with so many amazing opportunities including an amazing trip to the world premiere of Disney’s Oz the Great and Powerful. I could go on but I think you get it. 

Collective Bias knows exactly how to interact and build relationships with people. They have created the Social Fabric Community focusing on their members. They have a mentor program, lots of blogger support and a great blogger resource called the SoFabU™. Now, as if it couldn’t get any better, they are holding their first ever Social Fabric Conference, aka SoFabCon. I want to go. Every time I see anything in relation to SoFabCon, I get butterflies. No joke. 

Once they announced the SoFabCon, I just knew I had to go. I see their updates on Facebook and I get anxious. I was trying to figure out how I could make it work. Unfortunately, things came up and there was just no way it was going to happen. SoFabCon is the ONE conference I was looking forward to this year. It was the ONLY conference I had in mind to attend. There are so many great things I had hoped to learn while at the conference, things I could take back home with me to grow my blog. 

During SoFabCon, they are covering some pretty great topics. Although I know a little of this and that, I know there is so much more that I could be utilizing to build my brand.

  • Monetizing my blog is the biggest thing I would like to hear more about. It’s something I want to become more focused on. Currently, I do not run any ad networks and have very few affiliates. Andrea Deckard will be there helping bloggers to improve their monetization.
  • WordPress/HTML for Bloggers would be great for someone like me. If there is something I can learn, I generally will not pay for it. I have done all of my own coding (with some help from my hubby). I’m always looking to expand my knowledge as it’s an expanding topic.
  • When it comes to SEO, I know the basics. I want to know everything there is to know. I want to be at the top of Google. When someone is searching for something, I want them to find me. 
  • Although my Photography skills have improved, I owe it all to the "Auto" feature on my fancy camera. I’d love to open up new doors with ideas on how to improve my photo’s environment, lighting, angle, settings on my camera – you name it, I want to know it. 
  • I’m open to any and all tips on improving my blogging business. This is it. This is what I want to do. I want to make a career in blogging. With anything you do in life, there is always room for improvement. 
  • There is only one way to go and that is up. I want to build my brand and community to better support my future with my blog. You need a community to be successful, it’s just how the world works. 
  • There are times when I wonder about my writing topics and structure. Sometimes I worry about being too all over the place. When I do write about something, I wonder if it’s all telling the story as it should and grabbing my readers attention.
  • Brands and Bloggers have the potential to go hand in hand. Although I work with brands, I would love some strategies on how to get more out of our relationship. I’m looking for ambassadorships, long term relationships and how to better ‘sell myself’ to build that trust between the brand and myself. 
  • Even though I have always been on Twitter, I’m realizing more and more everyday what a powerful social media tool it really is. I know there must be some strategic tools within the platform. I would love to improve my Twitter skills and start some serious tweeting and interaction.
  • Bridging relationships with Bloggers is also important. It’s good to have others understand what you do and to have someone to talk to about your business when the people immediately around you might not understand. Being at SoFabCon, would surround me with other bloggers and help me build my network.  

Those are just a few (or several) reasons why I would love to attend the SoFabCon. It would be such a pleasure to meet the team behind Collective Bias, the Campaign Leads that I have worked with and may work with in the future. This is a community that I want to be a part of for a long time to come. Being able to join everyone in Bentonville, Arkansas this May would really be a dream come true. If I’m not chosen for the conference sponsorship, there will be no hard feelings; however, hitchhiking might be my only option to make it to #SoFabCon. 


All thoughts and opinions expressed in this post are those of my own and are not influenced by any outside source.


  1. thankns for watching

  2. thanks for sharing

  3. fine and we can learn some things new.

  4. Rita, your post is awesome. I absolutely love your graphics and the progress of the relationship you have with SoFab. I really hope you do get to attend the conference and if it’s based on how your post looks, presents, and shines – you win hands down in my book! You rock, lady.

    • Thanks for your kind words! I’m glad that you love my post so much. This is my SoFab journey and it was fun to share it. My really, really hoping I get to attend this conference. The announcement just can’t come soon enough! I’m sure you’ll hear me screaming from the rooftops if I made the cut. πŸ™‚

    • That’s a craarekjcck answer to an interesting question

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    • nick…they play for 2 1/2 hours their hits….they’ve got so many itwould take 4 hours….stevie plays some of her songs and so does mick..still agreat band…they still get air play which means people stilllove them…they’ve lasted for decades…and the rumours cd is probably one ofthe best ever made….thats not just my opinion…but some of thegreat people in rock n roll

    • Sweetie, you’re going through a dry spell with women because you are G-A-Y. Good heavens, son, you look like you’d rather be shopping with those women than sleeping with them, and it’s okay. You’re a handsome guy, and it’s the 21st century. Come on out of the closet, babe – the weather’s fine out here!

    • Thanks for sharing your ideas. I would also like to convey that video games have been ever evolving. Modern technology and innovative developments have served create practical and active games. These kind of entertainment video games were not as sensible when the real concept was first of all being tried out. Just like other areas of technology, video games too have had to progress via many ages. This itself is testimony towards fast progression of video games.

    • Per GwilborNon avevo letto questo:"nel caso dell'illusione arrivo su uno scacco scuro, nel caso dell'ombra vera arrivo su uno scacco chiaro"Quindi sostieni anche tu che le due configurazioni non sono sovrapponibili.

    • Dat heeft helaas niet heel lang geduurd. Ze pasten toch niet zo goed bij elkaar en tijdens zijn studie kwam hij een andere schone dame tegen. Inmiddels is hij zelfs getrouwd, heb ik vernomen

    • Aww, thanks for the support. I find for the townies that don’t appreciate what an interesting world can lurk between the leaves, it’s difficult to explain… it’s certain more interesting than talking about the state of the weather at work. However, poor b**s they couldn’t shut me up the day after this post.

    • Where does it state that the student (a minor) shall and will be incarcerated and fined. I think the “Fundamental Human and Constitutional Rights” of the girl has been violated for being convicted. ACLU? Where are you?

  5. Love this. You deserve to win. Conferences are expensive, which is why I never go. πŸ™‚ I’m going to keep you in thoughts…..sending positive vibes your way to pull out a win!!!!

    • Thanks Amber. They do get expensive. I have only been to one. I didn’t take much away from it though and I’m sure SoFabCon will be full of learning, sharing and making new friends. I’m very anxious to know the outcome. I hope it’s announced tomorrow. Fingers crossed – thanks for your support!

  6. I wish I could go too, but I really can’t afford it. Hope you have a great time! Come back and teach us some stuff. πŸ™‚

    • I’m in that same situation, that’s why I applied for the sponsorship. If I don’t make the cut, unfortunately, I won’t be able to attend either. I hope I will get to come back and tell you all about it!

  7. I so enjoy working with them and was hopeful I could go this year, but I just can’t do it. Too many financial commitments at home. Hope you get to go!!

  8. Rita this is such a great post! I hope you get a sponsorship, I can really feel your heart in this! xo

    • Thank you Isra! My heart and soul is totally in this post. I don’t think I have ever been more reflected in anything I have written. My personality definitely shows. I didn’t expect it to be this long and detailed. I even tried to go back and shorten it. I just couldn’t. All of it needed to be included. I hope to see you there too!

  9. SoFab is my favorite company to work for. Their shops are so fun and great paying. Plus, the community is amazing. I’ve met so many influential people who have helped propel me into greater heights through SoFab. Your Vine is really cute!

    • SoFab is definitely my favorite company to work for. They have opened my eyes to so much. I need to start being more active on Vine. I have an Android phone, so I access that app from my iPad2. Obviously, I don’t carry that around with me. I’m very active on Instagram πŸ™‚ @momwithadotcom

  10. I love your SoFab or bust sign! Would love to attend a conference like this to work on my photography skills!

    • Thanks! Every time I thought about writing this post, I kept saying in my head, “SoFabCon or BUST.” I couldn’t even start writing the post until I got this creativity off of my brain – so I did it πŸ™‚ Are you going to attend?

  11. Cute sign πŸ™‚ Glad you love our community, we are happy to have you as a part of it!

  12. I love being a SoFab member! It’s an awesome community and I’m so glad to be a member.

  13. Love your blog post so cute!

  14. I need to get involved in this. Adding it to the top of my pile.

  15. Krystyn @ Really, Are You Serious? says:

    Good luck with the sponsorship…sounds like a great conference.

    (This makes me want to try to find all of the “different looks” of my site, too!

    • Thank you. I think I’ll be on the edge of sickness until the “chosen ones” are announced. lol All my different looks definitely came with growth. As my blog grew, I wanted that to be reflected when you came to my site. Looking back, I giggle at a couple of them but that’s okay.

  16. I love sofab too! It’s been great working with them! I think sofab con would be awesome!

  17. Aww this is cute. I hope that you get to go and Imma have to check them out.

    • I encourage all bloggers to check them out! It’s a great thing to be a part of. Regardless of what level you are on, there is always room to learn and improve. This is the perfect place to have in your life. Thanks for stopping by Margaret πŸ™‚

  18. drivemecrazyfamilyadventure says:

    Hi Rita,

    I want to go to a conference this year but I just can’t seem to fit it into my plans. I will be in Tenn. during the time of the conference. Not as far out at Cali, but still a good haul out of our way. I hope you can make it and have a wonderful time!

    Happy travels,

    Drive Me Crazy Family Adventure

  19. I absolutely LOVe SoFab! They are what has kept me in blogging when I was discouraged and was about to quit when I wasn’t getting the progress on my site that I wanted, nor the content. All that changed when I joined SoFab and it’s been a dream job ever since! I hope to make it to SoFabcon too! I hope we both get to go! I’d love to meet you in person Rita my dear!

  20. I love working with Collective Bias and others in the Social Fabric Community! I’m sad I won’t be able to attend as I have Kentucky Derby plans πŸ™ Good luck and hope you are able to go!! It was fun reading your blogging history!

    • That’s too bad but it sounds like you have some fun plans anyway. It’s really a great community and they know how to treat their members. I’m glad it didn’t take me too many more years to find them. Thanks for visiting!